Clothing Design
Nature and fashion collided at Traditional Jewelers’ spring photo shoot, to which local artist Luis Daniel Pedroza brought his paintings to life on sculptural canvas dresses created by designer Alejandra Rendon. The vivid colors, exuberant designs and floral references are inspired by the city of Miami, portraying the city’s youthful spirit and vibrant culture.
For the Spring/Summer 2018 edition of Traditional, a magazine by Hyde Park Jewelers, I designed and made the dresses worn by the model on both the cover and editorial pages. This was a project in which I followed the directon of creative director and photographer Edwin Santa.
Photography and creative by EDWIN SANTA
Art by LUIS DANIEL PEDROZA
Clothing designed by ALEJANDRA RENDON
Makeup and hair by MICHELLE ORTEGA
Jewelry styling by JENNIFER FERKENHOFF